{"id":426850,"date":"2024-02-14T12:24:33","date_gmt":"2024-02-14T11:24:33","guid":{"rendered":"https:\/\/beautysane.com\/?post_type=magazines&#038;p=426850"},"modified":"2024-02-14T15:39:10","modified_gmt":"2024-02-14T14:39:10","slug":"vente-directe-une-croissance-soutenue-et-durable-en-2024","status":"publish","type":"magazines","link":"https:\/\/beautysane.com\/magazine\/vente-directe-une-croissance-soutenue-et-durable-en-2024","title":{"rendered":"Vente Directe : une croissance soutenue et durable en 2024 !"},"content":{"rendered":"\n<p>Si en ce d\u00e9but d\u2019ann\u00e9e, nous nous projetons sur les r\u00e9alisations \u00e0 venir et sur nos objectifs 2024 \u00e0 tenir, il est aussi indispensable de s\u2019int\u00e9resser aux chiffres consolid\u00e9s de l\u2019ann\u00e9e 2023 \u00e9coul\u00e9e.&nbsp;<\/p>\n\n\n\n<div style=\"height:23px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Premier enseignement&nbsp;:<\/strong> l\u2019inflation, en forte hausse en 2022, a l\u00e9g\u00e8rement frein\u00e9 l\u2019ann\u00e9e derni\u00e8re selon l\u2019Insee, atteignant 4,9 % en moyenne annuelle pour l\u2019ann\u00e9e 2023. Un chiffre qui reste encore tr\u00e8s \u00e9lev\u00e9.<\/p>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Comme vient de le rappeler la F\u00e9d\u00e9ration (fran\u00e7aise) de la Vente Directe, l\u2019ann\u00e9e 2023 a \u00e9t\u00e9 une ann\u00e9e marqu\u00e9e par de nombreux d\u00e9fis pour le commerce au vu de la conjoncture \u00e9conomique actuelle en France. En effet, si l\u2019inflation a bien fl\u00e9chit en 2023, <strong>le pouvoir d\u2019achat&nbsp;des Fran\u00e7ais ne semble pas avoir \u00e9t\u00e9 \u00e9pargn\u00e9 par la situation g\u00e9n\u00e9rale particuli\u00e8rement \u00e9prouvante pour les m\u00e9nages et pour les entreprises.<\/strong><\/p>\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Deuxi\u00e8me enseignement&nbsp;: <\/strong>malgr\u00e9 un march\u00e9 de l\u2019emploi tendu et des difficult\u00e9s \u00e0 r\u00e9seauter, \u00e0 prospecter et \u00e0 vendre, les entreprises de Vente Directe ont mis en place avec succ\u00e8s des outils digitaux innovants, des offres commerciales agressives, des programmes de formation solides.<\/p>\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Le bilan est positif puisqu\u2019elles ont r\u00e9ussi \u00e0 rendre le secteur plus attractif,&nbsp; \u00e0 animer et faire \u00e9voluer plus de 700&nbsp;000 conseillers en vente, et \u00e0 \u00e9tablir \u00e0 4,35 Milliards d\u2019\u20ac le Chiffre d\u2019affaires de la vente directe en France pour 2023.<\/strong><\/p>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Troisi\u00e8me enseignement&nbsp;:&nbsp;<\/strong>l\u2019ann\u00e9e 2023 installe donc d\u00e9finitivement la Vente Directe comme un secteur porteur avec un chiffre d\u2019affaires stable.<\/p>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Et en 2024&nbsp;?&nbsp;<\/strong><\/p>\n\n\n\n<p>Si personne ne doute qu\u2019il nous fera encore du temps et des efforts pour repositionner d\u00e9finitivement la vente directe au c\u0153ur de la quotidiennet\u00e9 des Fran\u00e7ais (parasit\u00e9e par la vente en ligne), nous sommes convaincus que les entreprises de Vente Directe seront confort\u00e9es dans leurs approches optimistes en proposant \u00e0 tous une activit\u00e9 tr\u00e8s ind\u00e9pendante, r\u00e9mun\u00e9ratrice et de plus en plus connect\u00e9e.<\/p>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>S\u00e9bastien Menard, Pr\u00e9sident de Beautysan\u00e9<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si en ce d\u00e9but d\u2019ann\u00e9e, nous nous projetons sur les r\u00e9alisations \u00e0 venir et sur nos objectifs 2024 \u00e0 tenir, il est aussi indispensable de s\u2019int\u00e9resser aux chiffres consolid\u00e9s de l\u2019ann\u00e9e 2023 \u00e9coul\u00e9e.&nbsp; Premier enseignement&nbsp;: l\u2019inflation, en forte hausse en 2022, a l\u00e9g\u00e8rement frein\u00e9 l\u2019ann\u00e9e derni\u00e8re selon l\u2019Insee, atteignant 4,9 % en moyenne annuelle pour [&hellip;]<\/p>\n","protected":false},"author":42649,"featured_media":426868,"comment_status":"open","ping_status":"closed","template":"","meta":{"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":""},"magazine_tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v17.9 (Yoast SEO v17.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Vente Directe : une croissance soutenue et durable en 2024 ! 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